The Red Wine Cooler

Living in China is fantastic. One of the priviliges is to experience the optimism of fearless innovation and exploration of new niches. I often see products that I did not know that were needed, but that perfectly fit someone’s needs. It really opens my thinking.

Last week, one of my Chinese colleagues told me that he had bought a red wine cooler. I thought he had misunderstood the concept, and I told him about the 6 degrees centigrades for Champagne Brut, pretending to be something of a connoisseur. Tactfully, my colleague told me that he already had one of those, but now he had felt a need to keep his Bourdeaux at 18 degrees. Living in a flat with intermittent air-conditioning, where the ambient atmosphere approaches 40 degrees, it is a challenge to serve a ruby red at a delectable temperature.

After learning that this product exists, I could not appreciate the Syrah last night as much as I did before. The warmish fluid got the sourly tones exaggerated and the aroma was overwhelming.
Would I be better off not knowing about the possibility of having the reds at the perfect chill? It is tempting, a 12-bottle holder is only 488 RMB (60 euro) on

I will be considering for myself whether or not to purchase one, weighing the cost and environmental impact on one hand, and the luxury of knowing that a perfect bottle of Las Moras lies waiting for the next barbeque on the other.


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